Short-form · Reels / TikTok / Shorts
DM me the word LAW if you want the roadmap I built after walking away from a six-figure legal career to open a restaurant with none of my own money.
- 01Cold open, I hold up an old law diploma, half joking, half not.
- 02Fast list: three mistakes that cost me a year each before the business worked.
- 03I say the roadmap is free, the lessons inside it were not.
- 04On-screen text: DM 'LAW'. Cut hard.
Mirrors @ahormozi's DM-keyword lead magnet mechanic on TikTok, kept blunt and personal instead of corporate, tying the offer directly to the leaving-law origin story that builds credibility.